Extended reality (XR) is a term used to describe a range of immersive technologies, including augmented reality (AR), virtual reality (VR), and mixed reality (MR). These technologies have the potential to revolutionize the way we shop, both online and in-store.
One of the most exciting applications of XR in shopping is the ability to virtually try on clothes and furniture before buying them. This can help shoppers to make more informed decisions about their purchases and reduce the number of unwanted items that are returned.
Source: Blog Contact Pigeon
Extended Reality in Shopping and E-Commerce
Here are some examples of how XR is being used to allow people to try on clothes and furniture virtually before they buy them:
- L’Oréal: L’Oréal’s Virtual Try On app allows users to try on makeup products virtually, using AR to superimpose the selected makeup onto an image taken from the device’s camera.
- Warby Parker: Warby Parker’s Virtual Try-On tool allows users to try on glasses virtually, using AR to overlay the frames on their face.
- ASOS: ASOS’s AR View feature allows users to virtually try on clothes and accessories using their smartphone or tablet.
- IKEA: IKEA’s Place app allows users to place virtual furniture in their homes using AR. This allows shoppers to see how furniture will look in their space before they buy it.
- Wayfair: Wayfair’s View in My Room feature allows users to place virtual furniture in their homes using AR. Wayfair also offers a VR experience that allows users to explore virtual showrooms and try on furniture.
- Amazon: Amazon’s AR View feature allows users to place virtual furniture in their homes using AR. Amazon also offers a VR experience that allows users to explore virtual showrooms and try on furniture.
These are just a few examples of how XR is being used to transform the shopping experience. As XR technology continues to develop, we can expect to see even more innovative and immersive ways to virtually try on clothes and furniture.
Source: Telus International
The development of XR technology is rapidly evolving, and new applications for XR in shopping and e-commerce are emerging all the time. Here are a few examples of ongoing developments in this area:
- 3D body scanning: Researchers are developing 3D body scanning technologies that can be used to create accurate digital avatars of shoppers. These avatars can then be used to virtually try on clothes and furniture, providing shoppers with a more personalized and realistic experience.
- AI-powered styling: AI is being used to develop styling tools that can recommend clothes and furniture to shoppers based on their personal preferences. These tools can also be used to create virtual looks that shoppers can try on before they buy.
- Multi-person XR experiences: Researchers are developing XR experiences that allow multiple users to interact with each other in a virtual environment. This could be used to create virtual shopping malls where shoppers can browse products and try on clothes together.
The future of XR in shopping and e-commerce is very exciting. As XR technology continues to develop, we can expect to see even more innovative and immersive ways to shop for clothes and furniture online.